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TrustFX - pronounced: (trust effects)
TrustFX is a privately held corporation that is debt free and free of Venture Capital. This enables us to focus on creating a great service that delivers real value to consumers and quality businesses alike.
The concept for creating a credible business rating service came to me as a result of personal experiences. Regardless of whether I was buying a car, seeking a home contractor or even selecting a Doctor, finding a competent and honest professional was always a hit or miss proposition. Even selecting several huge wireless providers with incredible advertising proved to be disappointing experiences. Many of the people that I spoke to had similar experiences.
During this time, ebay was experiencing tremendous growth. The key to ebay's stellar success was the introduction of merchant ratings. Merchant ratings created trust between anonymous buyers and sellers. Because merchants knew that they would be rated after the sale, they had to be honest and accurate about describing items for sale in order to set an accurate expectation with their customers. Ratings forced merchants to tell their customer what they really needed to know.
Ebay merchants also learned that strong ratings are good for business because they attracted new customers. People are more willing to buy from a business that they can trust. Today over 200 million consumers make purchases on ebay and research demonstrates that merchants with better ratings on average get higher prices for commodity items. Consumers are willing to pay a small premium for honest service. Clearly, ratings are great for consumers and quality businesses.
Although Internet transactions are considered to be riskier than purchases made at brick and mortar businesses, the volume of bad business from local brick and mortar business far exceeds the volume of bad business conducted over the Internet! It is estimated that every year as many as three out of four adults will make purchase decisions that they will later regret. (Consumer Behavior, Experiences and Attitudes: A Comparison by Age Groups, Conducted for AARP by Princeton Survey Research Group, 1999)
TrustFX is creating an environment that rewards quality businesses for consistently satisfying their customers. You can become part of the quality movement by registering on TrustFX. Our service is free and we will never misuse the trust that you place in us. Also, we would appreciate if you would tell others about TrustFX. We can't pay you for referring TrustFX but as we grow we are confident that we will give you peace of mind when making important decisions on home, health and family.
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